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한국기업의 대 중국시장 진출 전략에 관한 연구

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Alternative Title
Stratagems of Chinese market entry for Korean enterprises
Abstract
In China, the users of cell phones were over 57.4 million in 2008. It is the biggest market in the world. In order to enter the Chinese market, it is necessary to analyze the successful experience of other companies, which have already entered the Chinese market. NOKIA, MOTOROLA and other international cell companies employ the strategy of localization. Using this strategy, they have moved their department of manufacture, research and development to China. Furthermore, they have accentuated the brand-image, through all kinds of social activities, and cooperated with Chinese local companies, to be more competitive. Chinese government recognized the 3G communication system in January of 2006, when the users of 3G cell phone were steadily increasing. In 2007, the sales of 3G cell phone reached 6 million, an increase of 19.6% in one year. The market share of the 3G cell phone is 3.9% in 2006. However, it is increased to 11.1% in 2007.
Through careful analysis, Wu Bei, Shan Xi, He Nan and Si Chuan were chosen, which have more potential market. Because the Chinese government has more focus on the economy in the centre part of China, there would be more space for growth. Furthermore, the high population density would provide a lot of space for a growing market. The general methods for foreign companies to invest in China include: Sole Foreign-Funded Corporation, Joint Venture Corporation and foreign company cooperating with Chinese local company. In case of the lack information of Chinese market, it has high chance to fail. And Chinese government would protect the core industry through certain policy. Hence, the Joint Venture Corporation or Korean company cooperate with local company would over those policy. Chinese local cell phone companies and CHINA MOBILE are good operation as cooperating partner. CHINA MOBILE is the biggest mobile service in China.
Hence, Korean cell companies should improve the technology core, connection net, brand and equipment. It is the key point of Korean cell phone companies to get the cooperation with local company.
Author(s)
陳 歡
Issued Date
2009
Awarded Date
2009. 2
Type
Dissertation
URI
https://oak.jejunu.ac.kr/handle/2020.oak/19268
Alternative Author(s)
Chen,Huan
Affiliation
제주대학교
Department
대학원 무역학과
Table Of Contents
I. 서론

1. 연구목적 1
2. 연구범위 및 방법 2

II. 이론적 배경

1. 해외직접투자의 주요이론 3
1) 독점적 우위이론 3
2) 내부화 이론 4
3) 절충이론 5
4) 제품수명주기이론 8
5) 과점경쟁이론 9
2. 절충이론과 3G이동통신 산업의 관계 10

III. 중국이동통신단말기시장의 현황

1. 중국이동통신 산업과 관련정책 12
1) 중국 이동통신시장 개방정책 12
2) 이동통신 산업의 경쟁정책 14
2. 중국 이동통신 단말기시장의 현황 18
1) 고속 성장하는 중국 이동통신단말기시장 18
2) 중국내 이동통신단말기기업의 경쟁현황 23
3) 중국 이동통신단말기시장의 유통방식 24


3. 중국내 이동통신단말기기업의 성공한 사례 26
1) 중국 이동통신단말기기업의 성장요인 및 문제점 26
2) 중국 이동통신단말기시장에 진출한 서방기업 30
3) 중국 이동통신단말기시장에 진출한 한국기업 34
4) 시사점 39

IV. 한국 3G이동통신단말기기업 대중국시장의 진출전략

1. 중국 3G이동통신단말기시장의 새로운 시작 40
1) 중국 3G이동통신 산업정책 41
2) 중국 3G이동통신단말기시장의 새로운 변화 44
3) 중국 3G이동통신단말시시장의 현황 48
4) 중국 3G이동통신단말기시장의 전망 56
2. 한국 3G이동통신단말기기업의 SWOT 분석 57
1) 강점 58
2) 약점 63
3) 기회 66
4) 위협 71
3. 한국 3G이동통신단말기기업 대중국시장의 진출 전략 73
1) 진출지역의 선택 73
2) 진출방식의 선택 75

V. 요약 및 결 론

요약 및 결 론 78

참고문헌 82
Degree
Master
Publisher
제주대학교
Citation
[1]陳 歡, “한국기업의 대 중국시장 진출 전략에 관한 연구,” 제주대학교, 2009.
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