내국인 가족관광객의 제주 관광동기, 만족, 행동의도에 관한 연구

Abstract

According to be changing a perception of leisure and increasing leisure time and there has been increased in tourism demand since economic growth. Travel is common activity in our lives, these day. Not quite often, travel is the one of the most important thing in our lives and in the present age. Five-day working a week has made not only the travel boundary of time, space, expense broaden, but leisure also has changed to be more aggressive activity. Jeju island constantly preferred the place for family trip as there is a rich in natural resources and unique culture. Based on the analysis of international traveler, the trends of 21sttourism industry are focusing on Asia and Pacific Ocean. As thetravel becomes more of a routine for people' daily lives, the tourism market has ben enlarged and diversified. Especialy, ecotourism is now a new boming industry and a indispensable content for developing travel services. Based on previous prior research, the study asked to investigate Korean tourists who visited Jeju Island to find out why they participated in family tours in order to contribute to attracting domestic tourists to Jeju Island. Then, we looked at how the tourist motivation of Korean family tourists affects their satisfaction and behavior after experiencing it. In order to achieve the purpose of this study, a survey was conducted on Korean family tourists who visited Jeju Island to collect data. For nine days from August 8 to 16, 2020, the analysis was conducted using the Statistics Package for Social Science (SPSS) 25 program, which is widely used in social science, for statistical analysis of the data collected by the domestic family tourists whose Jeju Island travel schedule has been completed at Jeju International Airport. The summary of this study is as follows. First, family tourists' motivation for experience, adventure, family-friendly, relationship-building motivation, daily escape, relaxation motivation, education and knowledge motivation all have a positive influence on tourism satisfaction. It has been shown that the impact on tourism satisfaction is high in the order of family-friendly, relationship-building motivation, experience and adventure motivation, education and knowledge motivation, and daily escape and relaxation motivation. Second, family tourists' motivation for experience, adventure motivation, family-friendly and relationship-building motivation, education and knowledge motivation have a significant positive influence on their behavior. Motivation for daily escape and rest does not have a significant effect on behavior. It has been shown that there is a high impact on behavior in the order of family-friendly, relationship-building motivation, experience and adventure motivation, and education and knowledge motivation. Third, it has been found that domestic family tourists who visited Jeju Island are generally satisfied with Jeju after experiencing tourism and that satisfaction with family tourism has a positive effect on their behavior. This study strengthened the competitiveness of Jeju tourism and provided implications for maintaining domestic family tourists visiting Jeju Island. This study is significant as it can expand the scope of research on future tourism motivation and satisfaction with domestic family tourists, tourism policies, and marketing planning. It is necessary to develop family tourism programs based on motivation survey and motivation type, as the motivation of domestic family tourists is affecting satisfaction and behavior. In addition, it is necessary to develop and promote cultural experience programs related to family tourists in consideration of the tendency of tourists with strong cultural experience motivation.