매슬로 욕구설에 기반한 한국인과 중국인의 인공지능 인식도 비교

Abstract

This paper attempts to scientifically verify whether Maslow's desire theory can also be applied to artificial intelligence. In this paper, a hypothesis is established that the influence of the expected factors of artificial intelligence service on attitudes will vary between Koreans and Chinese. In this paper, we would like to find out whether there is a possibility that the order of requests for artificial intelligence services is consistent with Maslow's hierarchy of needs. In other words, Maslow's Needs Theory can be applied to artificial intelligence by setting the nationality variable with Korean and Chinese as categorical values for the linear causal relationship between the expected factors of artificial intelligence service as independent variables and attitudes as dependent variables. Statistical significance for whether to do it can be derived. This hypothesis is statistically verified through hierarchical regression analysis.