소셜미디어 마이닝을 이용한 한·중 모바일 간편결제 서비스에 대한 소비자 반응 탐색적 분석

Abstract

Recently, the spread of mobile simple payment services has been increasingly affectedby people's lives. In addition, research scholars from both China and Korea areincreasingly studying mobile simple payment services, indicating that the continuousdevelopment of mobile simple payment services is very important in the future. This paper extracted empirical words shared by consumers in social media using Python to find out how consumers responded differently to Alipay and Kakao Pay, and conducted frequency analysis, air word analysis, and mapping analysis. Through the analysis, a plan to improve the mobile simple payment service was derived, and it is expected to be useful in the development of the mobile temporary payment service.