스마트폰기반 모바일뱅킹 서비스의 행위 의도 요인

Abstract

With the development of mobile Internet technology and the spread of smartphones, people who live at a fast pace can exchange information anytime and anywhere. Busy modern people have no time to line up in the banking business for financial technology. However, there is also a danger to us and there are also hidden problems, with the development of China's mobile payments, and the third party pays a certain impact on the bank. In view of the importance of mobile phone banking. In this study will be devoted into two major parts, in the first step will investigate the relationship between Performance Expectancy, Effort Expectancy, Social Influence, Facilitating Conditions, Perceived Financial Cost, Habit, Security and Behavioral Intention, Secondly, there is a considerable amount of interest in the understanding of the relationship between Security and Behavioral Intention, that will be explain in the followed part. This research used the data for empirical analysis of the research model which is presented in this study is collected from 203 structured questionnaires of Tourists in Jeju Island and Chinese People in China. Statistical analysis methods using SPSS include frequency analysis, reliability analysis, validity analysis. The results of this study are as follows. Firstly, perceived security, performance expectancy, and habit have positive effect on behavioral Intention. Secondly, effort, facilitating conditions, price, social has no effect on behavioral Intention. Finally, the results of this study was to find out the user behavioral intention factors in the mobile banking services and to get the proper strategies for mobile banking service providers.